That's a load of (good) CROC, as in LACOSTE

Clapbacks to Lacoste for talking (and DOING) something about #EndangeredSpecies. Fashion IS a language as it's AH-mazin' to see designers SPEAKING up! While it's not EcoFashion, per say I'll support what seems to be a genuine call to action on their own accords, not to mention “Lacoste is one of the 10 more recognizable logos in the world with Coca-Cola and Apple.”  (insert #TheMoreYouKnow commercial music)

So, it's a BIG deal ♣️♥️♠️♦️ for such as iconic brand to switch it up. It's the FIRST time Lacoste has EVER had a logo change! #NeverHaveIever thought I'd be saying this but THANK YOU Lacoste

The Lacoste crocodile is one of the world's most iconic logos, proudly displayed on the brands famous polos for the past 85 years. The story behind the crocodile pays homage to founder René Lacoste who earned his nickname thanks to his tenacity on the tennis court.